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Packaging Design 101

October 30th, 2008 | No Comments | Posted in packaging

Packaging is often the first and the last opportunity you have to influence the consumer’s purchasing decision. Therefore, the better the packaging design, the greater the chance consumers will purchase your product…

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Patents and Trademarks - Part 2

October 27th, 2008 | No Comments | Posted in featured, general, patents and trademarks

Patents currently come in three varieties that I know of:
Design Patents
Utility Patents
Provisional Patents
Yucko! That’s what I say, anyway. As before, one or more of these may be a good strategy for you, or none of them may be.
A design patent is a patent on the design of a product; i.e., how the thing looks, not [...]

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Patents and Trademarks - Part 1

October 23rd, 2008 | No Comments | Posted in general, patents and trademarks

I have been receiving a number of questions about patents lately. I take this as a good sign. Despite the economy, people’s creative juices continue to flow. Patents and trademarks are strange beasts to me still, and I think the global system needs a major overhaul. In order not to overwhelm you or me, I [...]

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Change Change Chaaaange . . .

October 21st, 2008 | No Comments | Posted in change and stuckness, general, product research

This is what I have been singing to myself daily for the last month or so.  All is change right now for us, as evidenced by our new website, new shopping cart (www.makelifeneat.com), new blog site (www.BaffledBlabber.com), and other neato things in the pipeline as well!  It’s also my “happy place” mantra as I look [...]

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We’ve Moved to Our New Blog Site

October 3rd, 2008 | No Comments | Posted in featured, general

I have not been blogging like I should through the summer, but lots has happened, including this new blog site, our new corporate site (www.paceasy.com), and our new shopping cart so that people can actually buy things on it instead of waiting for it to load.  Along the way has also been an incredible period [...]