The buyer shows add another layer of complexity to the trade show experience. It is called Freeman. Freeman is a company that contracts with the company actually organizing the show. Freeman corners the market for handling the freight, booth building, electrical, video and other services for trade show exhibitors at shows across the country. They [...]
Moving in and out of shows is like taking a temp job and being faced with an unfamiliar copy machine. It’s supposed to be familiar and pretty easy to operate, but you know it’s the little things that will make it seem like a mountain instead of a molehill.
This blog is about the little things [...]
The National Hardware Show in Vegas turned out to be a great show for us, even better than the International Home and Housewares Show in Chicago. We thought the opposite would be true.
In Chicago, one-third of the booth traffic was buyers and the other two-thirds was a mix of reps, industry professionals, and social [...]
When you sign up for a trade show, you will be inundated with faxes and emails wanting you to spend money on various forms of advertising before, during and after the show. These include sponsored emails, video clips, ads in trade show publications, spots on various websites, electronic panel displays, new product showcase, etc. All [...]
We are on our way to Vegas for the National Hardware Show. We have no money despite how well we are doing, so we are going on the cheap. I can’t say that our cheap fixes will work for you, but perhaps we can give you some ideas that you can modify to suit your [...]
