Ah, Christmas/holiday shows! They sound great. Lots of sales opportunity. Lots of public exposure. We took a look at the finances and how much we could afford to lose, and we signed up for a couple of local ones. These were large (650 and 450 vendors) regional shows, somewhat expensive ($850 and $675, respectively, [...]
Our resolve to do no more public shows lasted until July, when I participated in the West Seattle Summerfest, part of our local community festival. It sounded fun, it would be downright economical for the exposure we got, and I wanted to get out and do something other than what I was dealing with in [...]
Our products have pretty broad appeal. When we first started thinking about trade shows, we were quite excited about the prospect of selling our wares to the public at such a venue. The public would love our products! We would sell out of stock! It would be great! What’s not to like?
So, we manufactured [...]
I have read about other people’s trade show experiences, and I have now had enough of my own to have actually have some information to pass on. The first installment is general information about shows—how to find them, when to think about them, costs, questions to ask, and any other general information that [...]
